Customer Marketing Program Manager

The Problems You'll Solve

At Carta, our mission is to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As we scale through acquisitions, product innovation, and growth, we need a Program Manager to bring structure and alignment to marketing’s most critical initiatives. This role will drive integration of new companies into Carta, support Product and Customer Marketing PMO priorities, lead in-product engagement through Pendo, and ensure seamless execution of Tier 1 launches and key campaigns.

As a Program Manager, you’ll:

• Support Product & Customer Marketing priorities by building, tracking, and delivering high-impact programs with consistency
• Manage in-product engagement (Pendo) by configuring Guides, establishing governance and best practices, and tracking performance metrics
• Evolve Tier 1 launches by creating and executing the playbook (RACI, workback, BOM templates) to deliver on-time, coordinated launches
• Grow “What’s New, What’s Next” events by leading audience acquisition, maximizing views of the Product Hub, and ensuring smooth execution
• Support cross-functional automated campaigns by program-managing trigger-based email frameworks, enabling reporting, and driving iteration across CMM, R&D, and LCM teams
• Facilitate key decisions by aligning stakeholders, surfacing critical moments, and removing blockers
• Monitor and report performance by analyzing metrics and using insights to inform future plans
• Collaborate across teams by partnering with content, product marketing, growth, revenue, and global marketing ops to achieve shared goals

The Team You'll Work With

You’ll be joining our Marketing team. Marketing is the engine for growth at Carta. We bring values to life through our brand and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver, and reflect the aspirations and ambitions of our customers in the work we do.
As a Program Manager, you’ll partner with Product Marketing, Customer Marketing, and cross-functional teams to drive alignment and execution of high-impact initiatives. You’ll lead acquisition integration, Tier 1 product launches, and in-product engagement through Pendo, while building scalable processes that improve speed, clarity, and consistency. You’ll be instrumental in ensuring marketing programs run seamlessly, growth campaigns deliver measurable impact, and new companies integrate successfully into Carta’s go-to-market engine.

About You

What we’re looking for:

• Program leadership: Ability to bring structure and clarity to complex, cross-functional initiatives and keep teams aligned through execution.
• Strategic problem solving: Strong analytical skills with a knack for connecting programs and projects back to broader business priorities.
• Marketing fluency: Understanding of how Product Marketing, Customer Marketing, and Acquisition programs come together to drive measurable impact.
• Collaboration and influence: Skilled at building trust, facilitating decisions, and unifying teams across functions and geographies.
• Adaptability: Comfortable managing multiple priorities, navigating ambiguity, and flexing to support dynamic needs in a fast-moving environment.
• Operational rigor: Experienced in project management systems and processes, with the ability to design repeatable frameworks that scale.

Experience recommended:

• 5-7+ years of program or project management experience in SaaS or a similarly dynamic B2B environment
• BA/BS degree or equivalent experience

Nice to have

• Direct experience with acquisition integration from a PMO or marketing standpoint
• Hands-on experience with Pendo or other in-product engagement platforms
• Background in building and executing Tier 1 launch playbooks or large-scale GTM programs
• Familiarity with trigger-based or automated campaign frameworks

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $129,000 - $152,000 in San Francisco, CA and New York, NY.