Marketing Operations Senior Manager

Carta

🔍 Observed

$168K - $210K USD

San Francisco, CA First seen 3 weeks ago Last seen 2 hours, 25 minutes ago Greenhouse

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Job Description

AI Summary

• Lead marketing campaign standardization and ensure accurate data flows into attribution and reporting frameworks to improve measurement and decision-making • Serve as strategic partner to the marketing and go-to-market team, identifying funnel opportunities and driving incremental improvements in lead generation and pipeline • Build deep understanding of customer journeys and provide data-driven recommendations on segmentation, targeting, and campaign timing • Own the marketing technology stack including automation, integration, and data hygiene to enable self-service reporting and enable the team • Join a mission-driven company (Carta) that serves 65,000+ companies in private capital markets with a team focused on building a predictable growth engine and establishing clear marketing ROI

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Operations Manager, you’ll work to:

Standardize marketing campaign operations to ensure that marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks
Serve as a strategic guide and thought partner for a growing marketing and go to market team
Use our reporting suite to identify areas of opportunity within the marketing funnel to drive incremental lift in lead generation and opportunity pipeline
Build a deep understanding of Carta customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing
Support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation

The Team You'll Work With

You’ll be joining our Marketing Operations team - responsible for driving change across GTM and building alignment among a growing list of cross functional stakeholders. Our mission is to:

Build and maintain a robust and efficient lead engine which fuels predictable growth for Carta
Establish a point of view on marketing ROI through analytics and reporting
Deliver greater value to Carta prospects and customers by building a shared understanding of the customer journey across Carta GTM
Own and get the most out of the marketing tech stack through automation, integration, and data hygiene
Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs

About You

Growth mindset, who gravitates towards complex, multifaceted challenges
Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems within the Marketing tech stack
Experience building within Marketo and Salesforce
Organized and detail oriented
Exceptional communication and presentation skills
High EQ, friendly, and helpful partner across Carta GTM

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $168,000 - $210,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Disclosures:

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

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Job Information

Company:
Carta
Location:
San Francisco, CA
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

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