Senior Product Marketing Manager, Venture Capital

Carta

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$147K - $173K USD

San Francisco, CA; Seattle, WA; New York, NY First seen 3 weeks, 1 day ago Last seen 59 minutes ago Greenhouse

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Job Description

AI Summary

• Develop and execute product marketing strategies for Carta's Venture Capital fund administration platform, focusing on the fund CFO persona and buying group within finance and accounting teams • Create high-impact marketing assets including product collateral, presentations, multimedia content, and sales enablement materials while collaborating with creative, product, and demand generation teams • Lead pricing strategy analysis through market research and GTM evaluation, and own analytics for launch performance to inform ongoing go-to-market decisions • Partner cross-functionally across Product, Sales, Creative, Events, and Customer Marketing to align marketing initiatives with product launches and business objectives • Manage PMM planning and resource prioritization to balance multiple campaigns and deliverables across a growing portfolio serving 9,000+ funds representing $185B in assets under management

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Product Marketing Manager focused on our Venture Capital segment, you'll work to:

Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in market
Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
Inform pricing strategy and decision-making through market research and GTM analysis in conjunction with the GTM Strategy team
Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces, and channel marketing materials
Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals
Enable strong creative execution through high-quality briefs
Operate cross-functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement, and Sales
Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing
Act as a key owner in analytics for launch performance, for reporting and informing decision-making on GTM strategy
Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns
Collaborate with the performance marketing team on paid activations to support GTM objectives
Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings
Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements
Be present in the market via owned and external events
Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels

About You

A successful Product Marketing Manager for this role would likely have:

5+ years of hands-on product marketing/GTM experience
Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
Motivation to work collaboratively in a fast-paced, ever-changing environment
Creative problem solving skills
Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

$147,050 - $173,000 salary in San Francisco, CA; New York, NY
$139,698 - $164,350 salary in Seattle, WA

Disclosures:

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

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Job Information

Company:
Carta
Location:
San Francisco, CA; Seattle, WA; New York, NY
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

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