Demand Generation Director

Marqeta

🔍 Observed

$187K - $234K USD

Remote, USA First seen 3 weeks, 1 day ago Last seen 50 minutes ago Greenhouse

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Job Description

AI Summary

• Leads global demand generation strategy and team of six across all channels to drive enterprise and embedded finance pipeline growth, reporting directly to the CMO • Requires 12+ years B2B demand generation/performance marketing experience with 5+ years in leadership, plus deep fintech/payments expertise and proficiency in paid media, SEO/AI optimization, and martech tools • Owns integrated demand engine spanning paid media, web, content, events, and ABM programs while partnering with sales and operations to improve qualification and conversion metrics • Blends strategic GTM influence with hands-on execution in fast-paced environment, requiring strong analytical skills and ability to communicate insights to executives • Hiring process includes application, recruiter call, hiring manager video call, and virtual onsite with 4-5 rounds; company encourages applications from non-traditional candidates

As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts.

Partnering closely with sales, marketing, and operations, you’ll architect the strategy and execution model that influences high-quality pipeline. You’ll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey. The ideal candidate blends strategic thinking with hands-on execution experience, excels in fast-paced environments, and has a proven track record building high-performing global demand engines.

The Impact You’ll Have

Leadership

Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets.
Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs.
Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations.

Pipeline Growth

Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs.
Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage.
Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up.

Channel Strategy & Optimization

Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion.
Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.

Who You Are

12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
Extensive experience in fintech, payments, embedded finance, or financial services
Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
Experience managing and developing multi-function, global teams
Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
Strong strategic communication and influencing skills

Typical Process

Application Submission
Recruiter phone call
Hiring manager video call
Virtual “Onsite” consisting of 4-5, 45 min calls
Offer!

At this point, we hope you're feeling excited about the role. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, don’t hesitate to apply — we’d love to hear from you.

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

National: A baseline tier that applies to most of the geographic territory of the United States.
Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a Recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:

National: $187,000 - $233,800
Premium: $202,400 - $253,000
Premium Plus: $220,000 - $275,000

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development
Through Flex First, the freedom to live and work wherever you and your family thrive

About Marqeta

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta’s Values

– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.

– Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.

– Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.

– Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.

– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.

Equal Employment Opportunity, Accommodations and Privacy

Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.

Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.

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Job Information

Company:
Marqeta
Location:
Remote, USA
Work Location:
Remote
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

Activity Score

65 /100

Likely Active (65)

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