Manager, Digital Reputation

Hi, we're Oscar. We're hiring a Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Manager of Digital Reputation is responsible for shaping, protecting, and enhancing the organization's perception across all digital channels. This role leads reputation strategy across search, social, third-party platforms, ratings/reviews ecosystems, and online narratives.

Working at the intersection of Communications, Marketing, Brand, and Digital, this leader ensures Oscar Health shows up clearly, consistently, and credibly everywhere people discover, evaluate, or talk about the organization online.

You will report into the VP, Communications

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:

Digital Reputation Strategy & Governance

• Develop and own the enterprise digital reputation strategy spanning brand, product, employer reputation, and executive presence.
• Establish governance models, response frameworks, and playbooks for managing online sentiment and reputation risk.
• Partner with PR/Comms to align earned, owned, and shared digital narratives.
• Ensure consistency of messaging and accuracy of company information across all digital channels.

Search Reputation & Online Visibility

• Monitor and manage brand representation in search engines (Google, Bing) and social media engines, including:
  • Knowledge Panels
  • People Also Ask results
  • Reviews snippets
  • Wikipedia and third-party profile accuracy
  • Search sentiment and keyword associations
• Lead initiatives that improve search reputation, organic visibility, and trust signals.
• Collaborate with SEO teams to align reputation goals with broader search strategy.

Ratings, Reviews & Third-Party Ecosystems

• Oversee presence and performance on key third-party platforms (e.g., Google Business, Yelp, TrustPilot, Better Business Bureau, health/finance/industry-specific sites).
• Develop and implement review-generation, response, moderation, and escalation workflows.
• Analyze trends in ratings and reviews to identify operational or experience gaps; collaborate with CX teams on remediation.

Executive & Leadership Digital Presence

• Manage digital identities for key executives, including bios, profiles, thought leadership content, and search presence.
• Ensure accuracy and alignment of executive information across press, corporate assets, and external platforms.
• Partner with Comms to support digital positioning for speaking events, announcements, and media moments.

Social Listening & Narrative Intelligence

• Lead enterprise social listening capabilities to track sentiment, emerging conversations, reputational risks, and thematic trends.
• Synthesize insights into actionable recommendations for leadership, PR, Marketing, and Product.
• Run rapid-response processes for misinformation, crises, or trending negative narratives.

Analytics, Reporting & Continuous Optimization

• Establish KPIs to measure digital reputation health, including sentiment indexes, visibility, authority, and trust signals.
• Build dashboards and present insights regularly to senior stakeholders.
• Identify opportunities to improve perception, strengthen trust, and differentiate the organization online.

Cross-Functional Leadership

• Partner with Legal, PR, Comms, Marketing, CX, and Digital teams to ensure reputation risks and opportunities are understood and addressed.
• Manage vendor and agency partners for monitoring, search reputation, social listening, and content development.
• Mentor team members or cross-functional contributors involved in reputation workflows.

Requirements:

• 4+ years of relevant work experience in digital reputation, digital communications, SEO/SEM, social listening, external communications, or corporate digital strategy.
• 2+ years of experience monitoring, interpreting, and influencing online sentiment and search visibility.
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with search engines, digital ecosystems, social platforms, and reputation management technologies.
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.
• 2+ years of experience creating presentations and presenting to senior leaders

Bonus points:

• Experience managing agency partners or cross-functional project teams.
• Experience in healthcare, insurance, financial services, or another regulated industry.
• Experiencing navigating both B2B and D2C or B2B2C
• Proficiency with tools such as Brandwatch, Sprinklr, Meltwater, NetBase, Google Analytics, GSC, SEMRush, etc.
• Understanding of accessibility, compliance, and privacy considerations for digital content.
• Background in corporate communications, brand strategy, consumer experience, or digital marketing.