Principal Product Marketing Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI.

As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools.

What You'll Do Lead GTM strategy and execution for complex, platform-level capabilities (eg. system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement. Define how new capabilities are productized, including target users, packaging, and pricing Build a repeatable “capability-to-market” operating system for high-cadence releases Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams.

Complete launch excellence at a high cadence Build proof and feedback loops that help compose the overall product roadmap What you need to succeed 10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market Strong strategic instincts for AI-first tooling and capabilities (eg. bringing to market non-seat-based products) Comfort partnering deeply with Product and Engineering Excellent cross-functional leadership and program management skills High bar for messaging and storytelling for executive, creative, and technical audiences Analytical orientation and familiarity with adoption metrics Working knowledge of GenAI production workflows Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets.

The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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