Account-Based Marketing Manager

Plaid

🔍 Observed

$119K - $142K USD

San Francisco First seen 3 weeks ago Last seen 3 hours, 59 minutes ago Lever

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Job Description

AI Summary

• Lead end-to-end account-based marketing strategy and execution across priority segments to drive pipeline and revenue, serving as a connector between Marketing, Sales, and Revenue teams • Own ABM campaign strategy across paid social, display, and content syndication channels with responsibility for account segmentation, tiering, and multi-channel activation plans • Establish reporting frameworks and operating processes that measure ABM impact on engagement, pipeline, and revenue while translating performance data into actionable insights • Require 5+ years of B2B marketing experience with direct ABM ownership, proficiency in data visualization tools, and proven track record of influencing pipeline/revenue outcomes • Fintech or startup environment experience preferred; strong cross-functional collaboration skills and ability to work effectively across multiple teams in a fast-paced environment required

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You’ll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans. By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts. This role is ideal for a performance-driven marketer who thrives on cross-functional collaboration and is passionate about scaling measurable business impact through precise, account-centric execution.

Responsibilities : Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys Establish operating processes and communication frameworks to align Marketing and Sales around ABM Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue Qualifications: 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs Experience fintech or startup environments, preferred Proficiency in any data visualization tool Ability to translate performance data into clear insights and recommendations for stakeholders Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences Demonstrated ability to build cross-functional partnerships Solution-oriented, proactive mindset and ability to thrive in ambiguity

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Job Information

Company:
Plaid
Location:
San Francisco
Job Type:
Full-Time
Experience Level:
Mid
Source:
Lever
Status:
Active

Activity Score

65 /100

Likely Active (65)

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