Copywriter

Plaid

🔍 Observed

$119K - $164K USD

San Francisco First seen 3 weeks ago Last seen 53 minutes ago Lever

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Job Description

AI Summary

• Creates and executes copy across multiple digital channels (email, social, display ads, web, video) while developing Plaid's overall brand voice and messaging strategy • Requires 6+ years of copywriting experience with a portfolio demonstrating work across short-form, long-form, and conceptual campaigns in performance marketing • Partners with cross-functional teams including designers, marketers, and growth teams to simplify messaging, conduct A/B testing, and strengthen brand positioning • Must be skilled at understanding technical content, adjusting tone for different audiences (B2B and B2C), and working in agile environments with quick iteration cycles • Based in San Francisco with offices in New York, Washington D.C., London, and Amsterdam; role involves leading digital creative work for a fintech company powering 12,000+ financial institutions

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Plaid is hiring a Copywriter for our in-house creative team. This team is responsible for concepting and developing all marketing assets for Plaid. We’re looking for someone interested in leading digital work—from emails to paid ads, web pages, and OOH billboards—while partnering closely with our growth and email team to learn what works and what we should test next. We are looking for a strong communicator who can express ideas clearly not just on the page (or screen), but also in presentations, brainstorms, and pitches. Here, you will be instrumental in both creating copy that drives action and emotion and developing how Plaid’s story is told.

Responsibilities: Creating partnerships with cross-functional partners and helping them simplify messaging to get ideas across in one sentence. Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points. Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy. Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, etc. Identify gaps in our existing messaging and define ways to strengthen our brand and voice. Qualifications: 6+ years experience Linked portfolio of past work and projects Ability to understand technical content and quickly learn new material Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels Experience writing short-form, long-form, conceptual campaigns Ability to adjust brand voice and tone based on audience Skilled storyteller and trend setter with an eye for detail and perfect grammar Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences. Experience working with agile teams, including quick adaptation and iteration Expert multi-tasking and time management Experience in both B2B and B2C experience is a plus Personal Characteristics: Creative Passionate about how art & copy work together Critical, strategic thinker Open minded and eager to push boundaries Strong communicator Team player Collaborative

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Job Information

Company:
Plaid
Location:
San Francisco
Job Type:
Full-Time
Experience Level:
Senior
Source:
Lever
Status:
Active

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68 /100

Likely Active (68)

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