Sr. Growth Product Marketing Manager

Chime

🔍 Observed

$14K - $16K USD

San Francisco, CA First seen 3 weeks, 1 day ago Last seen 9 hours, 17 minutes ago Greenhouse

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Job Description

AI Summary

• Own end-to-end growth strategy and measurable outcomes across Chime's member funnel, including acquisition, conversion, activation, and retention with direct accountability for business results. • Lead experimentation roadmap and funnel optimization across landing pages, enrollment flows, and in-product experiences while partnering with Product, Engineering, Analytics, and Channel teams. • Drive strategy for incentives, promotions, and offers to acquire qualified banking customers while balancing customer acquisition cost, activation quality, and lifetime value. • Combine product marketing expertise (research, positioning, messaging) with data-informed decision-making and ambiguity tolerance in a cross-functional Growth team environment. • Competitive compensation package with base salary of $150,000–$208,000 depending on location and experience, plus bonus, equity, and full-time benefits.

About the Role

We’re hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across key parts of Chime’s member funnel. This role is embedded directly within a cross-functional Growth team and operates as the growth owner, not just a marketing advisor.

Growth Marketing Managers at Chime sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft. You will be responsible for identifying growth opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While this role retains core product marketing strengths—research, positioning, and messaging—it goes further by owning results and tradeoffs.

This is a high-impact role with real accountability for business outcomes, ideal for someone who thrives in ambiguity, loves data-informed decision-making, and wants to directly shape Chime’s growth trajectory.

The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

Growth Ownership & Strategy

Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals.
Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering.

Funnel & Experience Optimization

Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences.
Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact.

Experimentation & Execution

Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results.
Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact.

Offers, Incentives & Qualified Acquisition

Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value.
Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle.

GTM, Measurement & Leadership

Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment.
Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities.
Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders.

To thrive in this role, you have

8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
Proven experience driving measurable growth through experimentation and optimization.
Strong analytical skills; ability to define success metrics, track performance, and extract insights.
Experience partnering closely with Product, Engineering, and Analytics teams.
Strong storytelling and communication skills—able to translate insights into action.
Strong executive communications and ability to influence and instill confidence.

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
💰 Competitive salary based on experience**
✨ 401k match** plus great medical, dental, vision, life, and disability benefits
🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
🫂 1% of your time off to support local community organizations of your choice
👟 Annual wellness stipend to use towards eligible wellness related expenses
👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**

**Perks also available to Chime Interns.

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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Job Information

Company:
Chime
Location:
San Francisco, CA
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

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65 /100

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