Marketing Operations Manager

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Operations Manager, you’ll work to:

• Standardize marketing campaign operations to ensure that marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks
• Serve as a strategic guide and thought partner for a growing marketing and go to market team
• Use our reporting suite to identify areas of opportunity within the marketing funnel to drive incremental lift in lead generation and opportunity pipeline
• Build a deep understanding of Carta customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing
• Support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation

The Team You'll Work With

You’ll be joining our Marketing Operations team - responsible for driving change across GTM and building alignment among a growing list of cross functional stakeholders. Our mission is to:

• Build and maintain a robust and efficient lead engine which fuels predictable growth for Carta
• Establish a point of view on marketing ROI through analytics and reporting
• Deliver greater value to Carta prospects and customers by building a shared understanding of the customer journey across Carta GTM
• Own and get the most out of the marketing tech stack through automation, integration, and data hygiene
• Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs

About You

• Deep expertise in Marketo for campaign setup, execution, and optimization, including email, landing pages, forms, and program templates.
• Proven ability to design, implement, and maintain complex Marketo flow steps and smart campaigns for lead nurturing, scoring, and segmentation.
• Growth mindset, who gravitates towards complex, multifaceted challenges
• Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems within the Marketing tech stack
• Experience building within Marketo and Salesforce
• Organized and detail oriented
• Exceptional communication and presentation skills
• High EQ, friendly, and helpful partner across Carta GTM

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $122,400 - $144,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.