Principal, Enterprise Product Marketing Manager

Scale AI

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New York, NY; San Francisco, CA First seen 3 weeks, 1 day ago Last seen 8 hours, 38 minutes ago Greenhouse

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Job Description

AI Summary

• Develop and execute vertical-specific product marketing strategies for Healthcare, Insurance, and Financial Services to drive awareness and pipeline for Scale's AI systems • Create compelling messaging, marketing assets (decks, videos, blogs, case studies), and sales enablement content tailored to enterprise buyers and key personas in assigned sectors • Lead marketing programs, positioning efforts, and digital presence across website and analyst platforms while collaborating with product, sales, and growth teams to optimize customer experience • Requires 7+ years of B2B enterprise product marketing experience with vertical sales-led growth exposure, strong communication skills, and understanding of AI/ML technology for executive audiences • Nice-to-have: Prior experience marketing AI products; compensation includes base salary, equity, and benefits

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.

This role will focus on developing and optimizing vertical-specific messaging and content for Healthcare, Insurance, and Financial Services to ensure Scale resonates with core buyers in these sectors. The ideal candidate combines strategic thinking with hands-on execution.

You will:

Develop clear, compelling messaging for enterprise offerings tailored to key personas within Healthcare, Insurance, and Financial Services.
Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders.
Drive marketing programs around each vertical to contribute to pipeline targets
Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
Support the creation of case studies highlighting customer success within your assigned verticals.
Partner with product, engineering, sales, and growth marketing to create a cohesive customer experience
Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
Manage the digital footprint for our Vertical Enterprise offerings across our website, marketplace listings, and analyst platforms

Ideally, you’d have:

7+ years of experience in product marketing in B2B enterprise environments, including at least one vertical sales-led growth motion
An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
Ability to influence at all levels, including executive, and to work across functions
An outstanding level of attention to detail

Nice to haves:

Experience marketing AI products or services

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You’ll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:

$171,600—$258,500 USD

PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.

About Us:

At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Cisco, DLA Piper, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's Know Your Rights poster for additional information.

We comply with the United States Department of Labor's Pay Transparency provision.

PLEASE NOTE: We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants’ needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our privacy policy for additional information.

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Job Information

Company:
Scale AI
Location:
New York, NY; San Francisco, CA
Job Type:
Internship
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

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66 /100

Likely Active (66)

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