Principal Product Manager - Firefly Foundry Studio

Role Summary Adobe is building Firefly Foundry Studio—a managed enterprise platform that unifies Adobe’s professional creative tools and customized Firefly Foundry models to deliver advanced Generative AI workflows for Media & Entertainment production. As a Principal Product Manager, you will own the product vision, roadmap, and go-to-market strategy for Firefly Foundry Studio’s M&E vertical. You will work at the intersection of frontier generative models, VFX/animation pipelines, and enterprise software to define and ship the capabilities that let studios, post houses, and streaming platforms harness GenAI at production scale.

This is a high-visibility, high-autonomy role. You will partner directly with studio executives, VFX supervisors, and Creative Technologists to translate emerging production needs into a product strategy that positions Adobe as the trusted enterprise AI partner for media production. What You’ll Do Product Strategy & Vision Own the end-to-end product roadmap for Firefly Foundry Studio, aligning Firefly Foundry model capabilities and Studio creative interfaces into a coherent product strategy.

Define and prioritize capabilities, balancing near-term Enterprise needs with long-term platform vision Continuously evaluate the competitive landscape and identify differentiated positioning opportunities to ensure Foundry Studio offers differentiated capabilities for high-end media production Customer & Market Discovery Lead deep customer discovery with major studios, streaming platforms, VFX houses, and GenAI-native production companies to validate product-market fit. Translate production-pipeline pain points—generation coherence, precision video control, cross-app integration, secure IP training—into actionable product requirements. Partner with select M&E organizations, co-developing point solutions for their most urgent GenAI workflow needs.

Execution & Delivery Drive quarterly planning and execution with Engineering, Applied Science, and Design; manage trade-offs between model capability, creative control, and enterprise governance. Define success metrics and evals (adoption, generation quality, workflow efficiency, customer expansion). Lead a team of applied scientists, full stack engineers, and machine learning engineers to deliver integrated value in an agile environment.

Cross-Functional Leadership Drive strategic alignment across Firefly Foundry engineering teams and other Adobe partners to ensure investments compound rather than compete. Partner with Adobe’s Creative Technologist field team to design and deploy tailored workflows for enterprise M&E customers. Collaborate with Security, Privacy, and Legal on governance frameworks, RBAC, and data provenance standards that meet studio-grade requirements.

Represent Firefly Foundry Studio at executive design reviews, industry events, and partner forums. What You’ll Bring Required 10+ years of product management experience, with at least 5 years shipping software products serving creative professionals or media production workflows. 2+ years of hands-on experience with Generative AI products or platforms—ranging from model fine-tuning, inference pipelines, or GenAI-powered creative tools.

Deep domain knowledge of VFX, animation, or post-production pipelines including compositing, look development, previz, and editorial workflows. Demonstrated ability to work with enterprise customers at the executive level: leading discovery, co-development, and strategic advisory engagements. Strong technical fluency across GenAI concepts: diffusion models, LoRA/fine-tuning, conditioning controls, prompt engineering, model evaluation, and cost/quality trade-offs.

Experience defining platform/API products with consumption-based business models. Exceptional written and verbal communication; ability to craft compelling product narratives, PRDs, and executive-level strategy documents. Track record of leading complex, multi-team initiatives in a matrixed organization without direct authority.

Nice to Have Credited work on major film, television, streaming, or game productions. Experience with node-based workflow tools (ComfyUI, Nuke, Houdini) or studio pipeline platforms (ShotGrid/Flow, AYON, ftrack). Familiarity with content authenticity standards (C2PA/CAI) and studio security/compliance requirements (TPN, MPAA).

Background in 3D, real-time rendering, or virtual production technologies. MBA or advanced technical degree. #FireflyGenAI About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.

Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.

At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.

Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S.

pay range for this position is $173,800 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $231,000 - $334,500 In Washington, the pay range for this position is $219,500 - $317,775 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.