Ad Creative Strategist (Freelance)

Paintgun

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Berlin First seen 1 week, 2 days ago Last seen 7 hours, 13 minutes ago Arbeitnow

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Job Description

AI Summary

• Develop data-driven ad creative strategies using Paintgun's Ads DNA framework across social media platforms, from concept ideation through testing and refinement. • Requires minimum 3 years of creative strategy or performance marketing experience with proven ability to analyze creative performance data and optimize for engagement and conversions. • Collaborate cross-functionally with creators, copywriters, designers, media buyers, and data analysts while staying current on social trends and emerging advertising techniques. • Remote-friendly freelance position with flexible scheduling that allows direct impact on a fast-growing creative agency's success.

We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance optimised content.

Tasks

Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.
Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimization.
Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback-driven culture to improve creatives using Ads DNA insights.
Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies.
Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.
Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

Work with a fast-growing creative agency and directly impact its success.
Flexible, remote-friendly opportunity tailored to your schedule.
Collaborate with a dynamic team and your expertise in a creative industry.

Paintgun is an equal opportunity employer. We do not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

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Job Information

Company:
Paintgun
Location:
Berlin
Job Type:
Freelance
Work Location:
Remote
Experience Level:
Mid
Source:
Arbeitnow
Status:
Active

Activity Score

66 /100

Likely Active (66)

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