SVP, Product Management, B2C Commerce

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We are looking for a visionary, strategic, and experienced product leader with a proven track record of driving new product capabilities from initial concept to market leadership. This role will be responsible for guiding the future of our Commerce Cloud , with a specific focus on our B2C E-commerce offerings. The ideal candidate is a natural evangelist and strong influencer, able to effectively communicate with internal and external C-level leadership and foster broad, strategic relationships.

You will manage a strong leadership team of VP’s and Sr. Directors to scale the B2C Commerce organization. The future of e-commerce is fundamentally changing with the rise of Agentic Commerce and intelligent agents.

This leader will shape how customers discover, interact with, and purchase products in an AI-native commerce experience. You must be a strategic and technical leader with a deep understanding of the commerce market, a solid grasp of evolving consumer behaviors, and a passion for leveraging technology to drive customer success. This SVP will be accountable for both product innovations as well revenue growth , working in strong collaboration with go-to-market strategy, sales, sales enablement, alliances, and marketing organizations.

The role requires a strong technical and design orientation, with a focus on building scalable, intelligent solutions that create delightful, fluid shopping experiences. Key Responsibilities: Define and Evangelize the Vision: Build the compelling vision for the future of Commerce Cloud, specifically focusing on how AI and agentic capabilities will revolutionize the user experience. Evangelize this vision with customers, partners, and employees.

Lead the Product Lifecycle: Lead a high-performing, global product management team through every aspect of the product lifecycle. This includes understanding market needs, defining product vision and strategy, owning roadmap creation and communication, and guiding execution from requirements to customer enablement. Drive AI-Native Experiences: Shape the intelligent agent layer that acts as a co-pilot for shoppers.

Partner closely with engineering and AI/ML teams to integrate LLMs, vector search infrastructure, and RAG pipelines into our product experience to create conversational, contextual, and personalized shopping flows. Develop Go-to-Market Strategy: Create and execute a comprehensive go-to-market strategy and plan in collaboration with marketing, sales, sales enablement, and product teams to ensure product-market fit and long-term platform success. Champion the Product: Act as a champion to promote and evangelize new features and solutions with internal and external stakeholders.

Present product and roadmap to customer executives, lead conference sessions, and actively participate in industry events. Develop People: Thoughtfully grow, mentor, and lead a creative and collaborative product management team. Foster a strong product culture rooted in user empathy, technical curiosity, and outcome-driven thinking.

Accountability for Results: Define key KPIs, guide prioritization, and ensure execution is aligned with broader business goals. Be accountable for delivering business results and driving Commerce Cloud's market leadership. Qualifications: Experience: Equivalent of 15+ years of product management, with at least 5+ years in a senior leadership role leading product teams.

Domain Expertise: Deep expertise in the fields of B2C e-commerce, payments and retail technology landscape. Prior experience in product discovery or merchandising is a significant plus. Product & People Leadership: Proven ability to inspire, lead, and grow large, global product teams.

A respected people leader with a track record of hiring, developing, and retaining top talent. Technical Acumen: Strong understanding of LLMs, vector search, semantic embeddings , and the architecture of AI-driven products. Must have experience owning product strategy for AI-driven or search/discovery experiences.

Strategic & Execution-Oriented: Demonstrated ability to define the big picture while also sweating the details. A track record of launching "0→1" products and scaling them successfully. Communication: Exceptional communicator, both written and oral, with an executive presence and storytelling ability .

Able to effectively influence and gain support across a globally distributed organization. Desired Skills and Experience: A strong design and UX orientation with the ability to envision compelling, modern experiences. Experience with agent-based frameworks, RAG pipelines, or chatbot interfaces.

A technical degree or MBA is a plus. Experience with the Salesforce platform is a plus. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life.

Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $371,000 - $463,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $371,000 - $463,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.