Director Guest Marketing Strategy, Baby

The pay range is $135,000.00 - $243,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .

About Us: Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here .

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study consumers to discover new needs and insights, and then craft every interaction to build brand love.

We are market experts who insist on a clear and cohesive understanding of our business objectives , audience segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Working within Guest Marketing Strategy , you will serve as a brand builder, business driver, and connector across the enterprise. You’ll lead the development of guest -centric, culturally relevant marketing strategies that drive demand for the business, strengthen guest relevance, and build brand equity .

You will partner across marketing, digital, loyalty, Roundel, merchandising, and enterprise teams to bring strategic objectives to life across the marketing and digital guest experience . Your commitment to collaboration will rally internal and external partners around a unified strategy and shared outcomes. As Director, Guest Marketing Strategy – Baby , you will lead the Baby Marketing strategy and idea- led planning for the guest experience, leveraging strong team leadership, strategic thinking, and analytical skills to build the brand and grow the business.

You’ll deliver annual and quarterly guest marketing strategies, as well as monthly and weekly plans and investments, that align guest , business, and brand outcomes. Lead strategies that drive brand and business growth, stewarding ideas from concept to market through clear, compelling storytelling and cross-functional influence . Lead Marketing & Digital and Merchant roundtable s as a platform to shape, align and advance the work – ensuring strategies and campaigns are understood, embraced and executed with excellence.

Stud y and synthesize guest, business, competitive, industry, and cultural insights with a future orientation . Build strong partnerships across Marketing & Digital, Loyalty, Roundel, Pricing, Merchandising, and Finance. Collaborate with external brand partners to develop joint marketing strategies and plans that enhance consumer relevance and drive mutual business results.

Anticipate risks and opportunities, ensuring senior leader alignment on priorities and deliverables. Attract, retain , and develop a high-performing, highly engaged team through coaching and feedback. Core responsibilities of this job are described within this job description .

Job duties may change at any time due to business needs . About you: Four-year degree or equivalent experience. 12+ years of related work experience; retail experience a plus .

5+ years of Baby industry experience. Expertise in marketing strategy development. Curious, analytical, and insight-driven problem solver.

Skilled communicator, facilitator, and horizontal leader. Able to influence and collabora te across functions and levels. Thrives in a rapidly changing work and industry environment .

Effectively m anages complex, competing priorities and uncertainty effectively Strong f inancial and analytical acumen. Proven team leadership skills; ability to build culture, coach, and lead teams. Benefits Eligibility Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F Americans with Disabilities Act (ADA) In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities.

If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel. Application deadline is : 04/07/2026