Product Manager/Sr Product Manager, Marketing Cloud

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Role Description: Leads the definition and documentation of the technical and architectural requirements for high-touch customer engagements aimed at establishing reference-able success stories. This role focuses on all Marketing Cloud (MC) use cases (B2C and B2B), serving as the deep technical validator and blueprint creator for successful deployments. You will work closely and directly with Agentforce Marketing Cloud customers to scope, implement, and manage our Marketing Next Generation platform.

Candidates will lead high scale customer implementations working directly with customers. What You'll Do As the MC Adoption Product Manager , you are the technical authority responsible for validating the architectural integrity and complexity of our most successful customer implementations. Your work ensures that reference materials are technically sound, repeatable, and strategically aligned with our platform standards.

Technical Deep Dives: Lead complex, hands-on, deep-dive technical discovery sessions (often onsite) with customer engineering and architecture teams to fully map and document the current state and success-driving future state of the Marketing Cloud implementation. Architectural Validation & Blueprinting: Translate successful customer architecture into formal, referenceable assets, including solution blueprints, data flow diagrams, technical integration maps, and governance frameworks. Data Reference Architecture: Help harmonize and manage complex data integrations using the Salesforce D360 product.

Reference Integrity: Serve as the final technical gatekeeper for all success stories, validating the customer's technical metrics, feature utilization, integration approach, and adherence to security and scalability best practices. Cross-Cloud Expertise: Maintain a comprehensive and expert-level understanding of all Marketing Cloud capabilities (e.g., journey orchestration, data management, personalization, advertising) and its integration points across the broader technology ecosystem (CRM, CDP, other clouds). Internal Enablement: Synthesize successful reference architectures into repeatable frameworks and technical guides for internal Solution Engineering, Services, and Product teams, improving the efficiency of future deployments.

Thought Leadership: Present validated technical architectures and best practices to internal audiences, partners, and technical customer groups, establishing credibility and leading through technical influence. *Please note– candidates need direct hands-on experience with Marketing Cloud products. You need to show direct experience implementing products within the Agentforce Marketing Portfolio (MCE, MCAE, Personalization, Marketing Intelligence, and D360/Data Cloud) Requirements 7+ years of experience in Solution Architecture, Technical Consulting, or Principal-level Solution Engineering within the enterprise software or SaaS industry.

3+ years of experience specifically focused on designing, implementing, or validating architectures involving Marketing Cloud portfolio products. Expert Level domain knowledge implementing and using products within the Marketing Cloud portfolio and D360. Proven ability to create clear, authoritative technical documentation and architectural diagrams that can be utilized by internal technical teams and presented to external customer executives.

Expert-level knowledge of data architecture, integration patterns (API, event-driven), and security best practices within a multi-cloud or hybrid environment. Exceptional communication skills, capable of shifting seamlessly between detailed technical discussions with developers and high-level architectural summaries for executives. Demonstrated experience managing high-stakes, customer-facing technical engagements and driving alignment across complex stakeholder groups.

Willingness to travel (e.g., 20-30%) for high-touch customer engagements. BS or MS in Computer Science, Engineering, or a related technical field. Skills Desired Achieved Architect-level Certification in Marketing Cloud or an equivalent platform.

Experience with technical solutioning for both B2B and B2C use cases on a unified platform include MCE, MCAE, Personalization, Marketing Intelligence, and D360 Proven ability to calculate and articulate the technical ROI of an architecture change (e.g., performance gains, cost savings, scalability improvements). Experience in a product-adjacent role, providing feedback to Product/Engineering based on observed deployment patterns in the field. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life.

Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $148,500 - $260,100 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $178,900 - $285,800 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.