Senior Director, Developer Product Marketing

Cloudflare

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Hybrid First seen 1 week, 4 days ago Last seen 7 hours, 1 minute ago Greenhouse

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Job Description

AI Summary

• Lead product marketing strategy and messaging for Cloudflare's developer platform (Workers, Workers AI, R2) across global markets, owning positioning, go-to-market strategy, and competitive narratives. • Define category-level positioning that differentiates Cloudflare's "Connectivity Cloud" from competitors and resonates with audiences from individual developers to Fortune 500 CTOs. • Orchestrate end-to-end go-to-market launches for new products, conduct competitive intelligence, and create sales enablement materials and battlecards for field teams. • Bridge technical Product organization with Sales, Marketing, and Developer Relations teams to ensure market-ready execution and alignment across internal and external channels. • Based in Austin, Texas; reports to executive leadership and builds a team responsible for product marketing strategy and execution in a fast-growing developer platform organization.

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Available Locations: Austin, Texas

About the Role

The Senior Director of Developer Product Marketing is the strategic lead for how Cloudflare’s developer platform is perceived and adopted in the global market. While our Product Managers build the "what," you own the "why," the "who," and the "how we win." You will lead the team responsible for defining the narrative for Workers, Workers AI, R2, and the broader developer ecosystem, ensuring our story resonates with everyone from solo builders to CTOs at Fortune 500 companies.

In this role, you will move beyond tactical growth loops to focus on the core tenets of Product Marketing: Positioning, Go-To-Market (GTM) Strategy, Market Intelligence, and Sales/Field Readiness. You will be the primary bridge between a highly technical Product organization and our global Sales, Marketing, and Developer Relations teams.

What You Will Do

Strategic Positioning & Messaging: Define the category-level narrative for the Cloudflare Developer Platform. Create high-impact positioning that differentiates our "Connectivity Cloud" from legacy hyperscalers and niche compute providers.
Go-to-Market Orchestration: Lead the end-to-end GTM strategy for new products and major feature launches. You will orchestrate the transition from "feature ready" to "market ready," ensuring all internal and external channels are aligned.
Market & Competitive Intelligence: Act as the "outside-in" voice for the developer organization. Conduct deep competitive analysis and market research to influence the product roadmap and arm our field teams with "how to win" battlecards.
Field & Sales Enablement: Partner with the Sales and Solutions Engineering leadership to build the playbook for selling to developers and technical buyers. Translate complex technical capabilities into value-based selling tools, demos, and training.
Customer Insights & Advocacy: Develop a deep understanding of our developer personas. Work with our customers to develop case studies and technical proof points that validate our platform’s impact at scale.
Cross-Functional Leadership: Serve as a strategic partner to Product Management. While PMs own the product delivery and technical onboarding, you own the market success and the cohesive developer story across the entire Cloudflare portfolio.
Team Leadership: Recruit and mentor a high-performing team of Product Marketers and Content Strategists, fostering a culture of excellence in storytelling and strategic thinking.

Who You Are

A Master Strategist: You have a proven track record of taking complex developer technologies and turning them into clear, compelling market narratives. You think in terms of market categories and value props, not just feature lists.
Technically Credible: You are comfortable "talking shop" with developers and PMs. You understand the nuances of serverless, edge computing, and AI architectures, and you know how to translate those into business outcomes.
GTM Expert: You have led large-scale launches in the DevOps, Cloud, or Infrastructure space. You know how to align a global organization around a single launch moment.
Collaborative Leader: You excel at navigating high-growth, PM-led organizations. You know how to provide the "marketing layer" that complements technical product ownership without stepping on toes.
Data-Driven, Narrative-Led: You use market data and competitive signals to inform your strategy, but you rely on your storytelling instincts to win hearts and minds.

Qualifications

10+ years in Product Marketing, with a significant focus on developer-facing tools or infrastructure-as-a-service (IaaS).
Experience leading PMM teams in a high-velocity, technical environment (e.g., AWS, Google Cloud, Vercel, Stripe).
Demonstrated ability to influence product roadmaps through market research and competitive intelligence.
Exceptional writing and presentation skills—you can write the keynote and the technical whitepaper.

Compensation

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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Job Information

Company:
Cloudflare
Location:
Hybrid
Experience Level:
Senior
Source:
Greenhouse
Status:
Active

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72 /100

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