Senior Director of Paid Media Marketing

Cloudflare

🔍 Observed

$299K - $365K USD

Hybrid First seen 1 week, 5 days ago Last seen 5 hours, 47 minutes ago Greenhouse

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Job Description

AI Summary

• Lead global paid media strategy and execution across digital channels to drive growth, ROI, and pipeline impact for a major internet infrastructure company • Manage global digital budgets, optimize agency partnerships, and establish scalable processes and performance standards across a federated model • Build and develop a high-performing team while collaborating with Global Campaigns, Field, and Brand marketing to create integrated demand generation programs • Required experience successfully leading paid media in both agency and in-house environments with proven ability to drive measurable business results • Partner with technical and field teams to balance global consistency with regional needs while staying current on industry trends and best practices

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Role Summary - Cloudflare is seeking a Senior Director of Paid Media to lead our global digital demand generation strategy and execution. This leader will architect a modern, scalable digital marketing engine that accelerates growth, engages technical buyers, and drives measurable ROI across channels. The ideal candidate has successfully led in both agency and in-house environments, and can orchestrate within a global, federated model. You’ll partner closely with Global Campaigns, Field, and Brand marketing teams to define the digital center of excellence that powers our marketing growth.

Role Responsibilities:

Defining Strategy: Lead Cloudflare’s global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results.
Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact.
Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs.
Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners.
Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare’s digital presence and competitive advantage.

Qualifications/Required Skills:

15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred.
Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.).
Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability.
Experience operating in a federated demand generation model and managing a digital Center of Excellence.
Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally.
Proficient data storytelling and analytical skills.

Preferred Skills

Bachelor's degree in marketing, business, or a related field; MBA preferred.
Experience supporting both enterprise and self-serve or product-led growth motions.
Dual experience within both agency and in-house models, with a clear understanding of common pitfalls and how to make each successful.

Compensation

Compensation may be adjusted depending on work location

For New York City based hires: Estimated annual salary of $286,000 - $350,000
For San Francisco based hires: Estimated annual salary of $299,000 - $365,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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Job Information

Company:
Cloudflare
Location:
Hybrid
Experience Level:
Executive
Source:
Greenhouse
Status:
Active

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76 /100

Likely Active (76)

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