Principal Instructor

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Employee Success Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action.

Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Join our Training team as a Senior Instructor, where education meets Customer Success. In this role, you’ll deliver engaging, high-impact training experiences that help individuals and organizations adopt Salesforce technologies with confidence and clarity. Our Instructors are more than trainers — they are trusted educators, subject matter experts, and advocates for customer success.

Through live instruction, hands-on workshops, and event-based learning, you’ll guide customers from understanding to adoption, helping them unlock real business value on the Salesforce platform. Instructors play a critical role in delivering value in our Salesforce Success Plans, as our primary 1:many approach. We’re looking for customer-obsessed individuals with strong communication skills, technical curiosity, and a passion for teaching.

We invest deeply in our people — enabling you to grow into a recognized expert, a thought leader, and an influencer within the Salesforce ecosystem. What You’ll Do • Deliver high-quality 1:Many customer training experiences, including hands-on workshops and multi-day instructor-led courses, both virtually and in person • Translate complex technical concepts into clear, approachable learning moments for audiences with varying levels of experience • Lead engaging, interactive sessions that encourage participation, discussion, and practical application • Serve as a trusted advisor to Signature, Premier, and Standard Success Plan customers by sharing best practices, technical guidance, and adoption recommendations • Accelerate customer adoption of Salesforce technologies through targeted workshops and learning programs • Partner cross-functionally with Content Development, Customer Success and Product Management teams to continuously improve learning experiences • Represent Salesforce at key customer and marketing events (e.g., Dreamforce, TDX) • Maintain strong customer satisfaction (CSAT) scores and teaching productivity metrics • Stay current on Salesforce innovations, enterprise technology trends, and modern learning methodologies Course Ramp & Subject Areas (within first year): • Build expertise across Data Cloud and Agentforce • Ramp and deliver core Data Cloud and Agentforce courses as well as our workshops. • Expand into additional Salesforce clouds as business needs evolve Required Qualifications • 3+ years of relevant professional experience in a technical, enablement, education, or customer-facing role • Demonstrated technical aptitude with enterprise systems, platforms, or software products • Strong public speaking and presentation skills, with experience leading workshops, trainings, or customer sessions • Ability to quickly learn new technologies and explain them in a structured, engaging way • Experience delivering virtual or in-person learning using collaboration platforms (e.g., Zoom, WebEx) • Comfort facilitating live demos, hands-on exercises, and interactive discussions - including troubleshooting and debugging in real time • Proven ability to manage time, adapt in real time, and perform effectively in dynamic customer environments Preferred Qualifications • Prior experience with Salesforce (Data Cloud, Agentforce) • Background in roles such as Educator, Enablement Lead, Support Engineer, Success Manager, Solution Engineer, or Product Manager • Salesforce Certified in Data Cloud, and/or Agentforce Specialist • Experience supporting customer adoption, change management, or digital transformation initiatives What Makes You Successful Here • Customer-Obsessed: You care deeply about learner outcomes and customer success • Clear Communicator: You simplify complexity and meet learners where they are • Technically Curious: You enjoy learning how things work and explaining why they matter • Confident Facilitator: You’re comfortable on stage, on camera, and in front of senior audiences • Continuous Learner: You’re energized by constant learning and evolving technology • Collaborative Teammate: You contribute to an inclusive, supportive team culture • Trusted Advisor: You build credibility quickly and act with integrity Why Join This Team You’ll join a passionate global community of Salesforce Instructors who are shaping our customer’s careers and defining how learning happens in the AI era.

We invest in your growth, your expertise, and your voice — empowering you to become not just an instructor, but an influential leader in the Salesforce ecosystem. *LI-Y Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best .

Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

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