App Store Optimization Manager

The Opportunity Adobe’s App Store Optimization team leads the strategy and execution of Adobe’s global mobile user growth across its creative portfolio spanning Generative AI, Photo & Imaging, Video, and Design. This role owns the strategic roadmap for driving acquisition, engagement, and long-term growth within the app store ecosystem—continuously improving visibility, discoverability, and conversion through a significant investment in organic growth, closely integrated with paid media strategies to increase impact and efficiency across the acquisition funnel. We are seeking a data-driven, analytical, and growth-minded ASO Manager who will partner closely with teams across Product Marketing, Go-to-Market, Product Management, Analytics, and Paid Media, as well as agency partners to deliver scalable, sustainable growth.

This role sits at the intersection of organic and paid growth, using experimentation, insights, and cross-channel optimization to unlock incremental performance at a global scale. These apps are growth-stage inside of an enterprise ecosystem focused on long-term market leadership. Come Create the Future on the mobile team at Adobe!

What you'll do: Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic Lead app store strategies to reach and convert high-value, high-intent audiences through store updates, custom pages, and keyword and category optimization Develop global and regionalized creative strategies to convert traffic into downloads Partner with Apple and Google to share priorities and new feature releases to drive incrementality and unlock partnership support Own the A/B testing roadmap to develop findings and increase app store download conversion Define and create global keyword strategies to improve discoverability and expand audience base Drive and continuously improve process and communications efficiency for the operational needs of ASO programs Work directly with the Paid Media team to acquire targeted audiences and drive organic growth, optimize conversion, and CPI efficiency Manage ASO budget What you need to succeed: BA/BS in marketing, communications, business administration or related field 5+ years experience in digital marketing, mobile marketing, ASO, growth, or mobile product management within a B2C company Possess a deep understanding of both paid and organic mobile marketing metrics - impressions, downloads, installs, conversion rates, CPM, CPI, CPA, and retention Strong understanding of App Store developer console data, as well as other mobile reporting tools like Sensor Tower, AppTweak, and Branch Highly analytical and grounds decisions in data Possess outstanding synthesis and communication skills; succinctly distills sophisticated concepts in verbal, written, and visual form Proven success in fast-paced, dynamic, and highly cross-functional environments Come Build the Future with Adobe's mobile team! About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization.

The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking.

The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same.

As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience . Expected Pay Range: Our compensation reflects the cost of labor across several U.S.

geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $97,600 -- $183,750 annually.

Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $126,900 - $183,750 In Washington, the pay range for this position is $114,000 - $165,000 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

An employer who violates this law shall be subject to criminal penalties and civil liability.