Product Marketing Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action.

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Build Your Career at Informatica from Salesforce. We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems.

Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere. We're looking for a Product Marketing Lead candidate with experience in enterprise software, data management software, and data engineering to join our team in Bangalore. You will report to the Director, Product Marketing Technology You'll Use Enterprise Software, Data Management/ Integration Software, Data Engineering Your Role Responsibilities?

Here's What You'll Do Lead industry-leading, cloud-native Informatica’s Data Integration and Data Engineering solutions, focusing on enterprise customers. Own product marketing and GTM for data integration and data engineering solutions. Work cross-functionally with product management, sales, alliance and GSI teams, and other groups within marketing to drive critical deliverables to support sales enablement, demand generation, and thought leadership.

Define market strategies and create sleek, provocative, brilliant messaging and positioning. Work with customers to develop compelling assets that articulate their data integration and data engineering journey and business outcomes. Be an SME for the sales team to explain the value of Informatica's AI/GenAI-powered data integration and data engineering solutions to prospects.

Promote our products and best practices by marketing events, webinars, social media, and other channels. Be a spokesperson with press, analysts, and at industry events. Develop and drive the complete launch of new products.

What We'd Like to See Are well-versed in enterprise software, especially data management, data integration, data engineering, AI/GenAI, and cloud technologies. Can develop product positioning/messaging that articulates unique value propositions. Understand multiple main personas, including data engineers, data integrators, ETL and software developers, data analysts, data scientists, and C-level IT managers.

Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, customer facing presentation, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates solution adoption. Work collaboratively with partner and GSI teams to accelerate and scale programs. Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.

Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns. Role Essentials 5 or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment. Develop an understanding of data integration and data engineering market and solutions, customer pain points, competition, and trends.

Experience with content development for complex products sold to IT or other technical buyers is desired. Written and verbal skills with meticulous attention to detail Outstanding communication skills, especially converting complex ideas into simple messages. Experience participating in and influencing cross-functional teams.

Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging. Create data-driven go-to-market plans and adjust based on data analysis, market feedback, and corporate strategy evolution. MBA or equivalent educational background, we will consider an equivalent combination of relevant education and experience Minimum 5+ years of relevant professional experience Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life.

Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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